NEW PLATINUM & DIAMONDS

luxurious volume.
ultra glowing silkiness.

Born in 2010, Platinum & Diamonds has become a pioneer and innovative collection targeting one of the main haircare concerns: lack of volume and lifeless mane. Indeed, normal to fine hair tends to loose its volume over the years due to biological, environmental, chemical and mechanical factors.

Over the last decade, it became one of the most cherished anti-aging collections among our beloved clients, especially those with normal to fine hair.

Today, we’re revolutionizing the way to create hair volume, right from the scalp. Discover the new generation of Platinum & Diamonds powered by the most advanced green skincare biotechnology and precious ingredients to supercharge your mane with long-lasting volume and renewed thickness.

NOVELTIES FOR DRAMATIC VOLUME

dramatic volume from the scalp, not from styling

Platinum & Diamonds is our ultimate anti-aging and science-driven vegan haircare powered by our unique patented technology to create a unique, long-lasting global volume. Developed by our in-house R&D Laboratory, it delivers a revolutionary approach to hair volume by addressing three critical areas: the scalp and follicles, the internal hair fiber, and the external surface. This science-backed innovation ensures supercharged volume and visibly thicker, fuller hair from within.

Packed with more than 50 precious and green biotechnological active ingredients, meet the most exclusive mechanism for creating dramatic volume from the scalp:

01

BLUE ROSE AGE SHIELD

Scalp anti-aging hero.
Rich in Rosacyanine from Hokkaido, Japan, it boosts scalp with antioxidants, strengthens the skin barrier, regulates oil production, and neutralizes odor.

02

VOLUME MICROPEPTIDES

Thickening hair from within.
Our ultra-light Amaranth-derived peptides penetrate deeply into the fiber, making hair definitely thicker, more flexible, and full of volume.

03

VOLUME AMINOSHOT & PLATINUM POWDER

Providing volume from outside.
Amino acid-based vegan technology that allows a separation between fibers and creates dramatic volume, provides ionic supercharge and bind to external part of the fiber.

04

DIAMOND POWDER

Precious hair glow.
Enhance hair with long-lasting glow, restore electrical balance, hydrate, and regenerate while protecting against free radicals.

BRING YOUR VOLUME BACK

new ritual