NEW PLATINUM & DIAMONDS
luxurious volume.
ultra glowing silkiness.
Born in 2010, Platinum & Diamonds has become a pioneer and innovative collection targeting one of the main haircare concerns: lack of volume and lifeless mane. Indeed, normal to fine hair tends to loose its volume over the years due to biological, environmental, chemical and mechanical factors.
Over the last decade, it became one of the most cherished anti-aging collections among our beloved clients, especially those with normal to fine hair.
Today, we’re revolutionizing the way to create hair volume, right from the scalp. Discover the new generation of Platinum & Diamonds powered by the most advanced green skincare biotechnology* and precious ingredients to supercharge your mane with long-lasting volume and renewed thickness.
dramatic volume from the scalp, not from styling
Platinum & Diamonds is our ultimate anti-aging and science-driven vegan haircare powered by our unique patented technology to create a unique, long-lasting global volume. Developed by our in-house R&D Laboratory, it delivers a revolutionary approach to hair volume by addressing three critical areas: the scalp and follicles, the internal hair fiber, and the external surface. This science-backed innovation ensures supercharged volume and visibly thicker, fuller hair from within.
Packed with more than 50 precious and green biotechnological active ingredients, meet the most exclusive mechanism for creating dramatic volume from the scalp:
01
BLUE ROSE AGE SHIELD
Scalp anti-aging hero.
Rich in Rosacyanine from Hokkaido, Japan, it boosts scalp with antioxidants, strengthens the skin barrier, regulates oil production, and neutralizes odor.
02
VOLUME MICROPEPTIDES
Thickening hair from within.
Our ultra-light Amaranth-derived peptides penetrate deeply into the fiber, making hair definitely thicker, more flexible, and full of volume.
03
VOLUME AMINOSHOT & PLATINUM POWDER
Providing volume from outside.
Amino acid-based vegan technology that allows a separation between fibers and creates dramatic volume, provides ionic supercharge and bind to external part of the fiber.
04
DIAMOND POWDER
Precious hair glow.
Enhance hair with long-lasting glow, restore electrical balance, hydrate, and regenerate while protecting against free radicals.
new ritual
PLATINUM & DIAMONDS
VOLUME AMINOSHOT SCALP CONCENTRATE
$110,00
PLATINUM & DIAMONDS
VOLUME LUXURIOUS DROPS
$80,00
PLATINUM & DIAMONDS
VOLUME SHAMPOO
$80,00
PLATINUM & DIAMONDS
VOLUME CONDITIONER
$80,00
PLATINUM & DIAMONDS
VOLUME SERUM
$85,00
DO YOU KNOW
why does your hair loose volume over time?
It’s one of the multiple wrinkles of your mane, easily noticeable yet treatable with the proper hair and scalp care.
CAUSES
- Natural and biological conditions
- Environmental factors
- Chemical and mechanical aging
- Modern Lifestyle
EFFECTS
- Fiber thinning and lack of density
- Weakening and miniaturization of the follicle
- Cuticle opening, damage hair
- Lifeless and dull mane