NEW PLATINUM & DIAMONDS
disruptive formulations. scientifically proven results.
The high efficacy of our new Platinum & Diamonds treasures has been backed by international independent laboratories, thanks to both instrumental and usage tests. Showing impressive global results, our ritual is proven to create up to x5 dramatic volume, increase fiber thickness up to +30% and really improve the scalp microbiome.
Our precious anti-aging hair and scalp formulations reverse the aging-process to achieve a gorgeous and healthy mane.
case 1.
hair volume multiplyied by 5x after 12 washes with the ritual*.
BeforeAfter
case 2.
hair fiber thickness increased by +30% after 4 weeks using the ritual**
BeforeAfter
* Technical evaluation conducted in independent laboratories on 5 tresses of natural, Caucasian hair, applying Platinum & Diamonds Volume Shampoo, Volume Conditioner and Volume Serum. The aim of the study was to evaluate whether the application of the Ritual tested is able to increase the hair volume after 1 and 12 applications (the average monthly use). The volume attribute was performed on a scale of 1 to 6, with each value corresponding to a specific interpretation. The lowest value (1) corresponded to the "No volume" level of the attribute and the highest value (6) to the "High volume" level. Intermediate values 2, 3, 4 and 5 corresponded to the "Low values", "Intermediate values", "High values" and "Very high values" levels, respectively. The comparison between times was a good measure of product efficacy.
** Instrumental test conducted in independent laboratories on 5 tresses of natural, Caucasian hair, applying Platinum & Diamonds Volume Shampoo, Volume Conditioner and Volume Serum 12 times (the average monthly use). The study observes and compares versus a baseline the hair volume increment through general photography and measurements.
*** Instrumental test conducted in independent laboratories on 22 women over 30 years of age with thin, volume-less and damaged or treated hair, using Platinum & Diamonds Volume Shampoo, Volume Conditioner, Volume Serum, Volume Luxurious Drops, and Volume AminoShot Scalp Concentrate for 28 days. The study has been carried out by measuring hair fiber thickness with the measuring device ARAMO® ASW 300F. Results compared versus a baseline.
**** Instrumental test conducted in independent laboratories on 21 women over 30 years of age using Platinum & Diamonds Volume Shampoo, Volume Conditioner, and Volume AminoShot Scalp Concentrate for 28 days. The study has been carried out by sampling swaps on the scalp. Product efficacy is tested with the growth of commensal microflora on the scalp between D0 and D28.
real clients somptuous results
After a 4-week use test of the PLATINUM & DIAMONDS ritual, we observed with our iMicrocamera a remarkable improvement in both hair and scalp, especially in the thickness of the fibers. All clients who participated in our study provided consistent positive feedback regarding the ritual's efficacy and their experience.
after 4 weeks of regular use 100% agree*
- It visibly improves hair shine and glow
- It visibly densified and fortified hair from roots to fibers
- Hair and scalp feel rejuvenated, stronger and more vigorous
- Hair and scalp feel more protected against external factors
- Scalp is more hydrated
*In vivo study of 22 volunteers, using our full Platinum & Diamonds ritual
recommends the new platinum & diamonds hair and scalp ritual