If you have straight, fine hair with little volume, you know how challenging it is to achieve a look with body and movement. Discover how the new formulation of our Platinum & Diamonds collection, featuring the new patented AminoShot™ technology, can transform your hair by delivering dramatic volume from the scalp.
why do I lose volume over time?
One of the main concerns in hair care is the loss of volume and the aging of hair, especially in normal to fine hair types.
The lack of volume is one of the “wrinkles” of hair and is easily noticeable. Causes such as natural aging, biological conditions, environmental factors, chemical and mechanical stress, or lifestyle habits can lead to: fiber thinning, lack of density, follicle weakening and miniaturization, an open cuticle, and lifeless, dull hair.
the science behind dramatic volume
To address this concern, Miriam has reformulated the iconic Platinum & Diamonds collection and revolutionized the way volume is created in hair: directly from the scalp.
This is all thanks to our patented AminoShot™ technology, developed by our R&D laboratory, and over 50 precious, green biotechnology active ingredients included in the new formula. Platinum & Diamonds provides global, unique, and lasting volume, along with stronger, fuller, healthier, and rejuvenated hair, working from three areas: the scalp and follicles, the inner hair fiber, and the external surface.
how does AminoShot™ work?
Our patented technology works in the following way to achieve dramatic and healthy volume:
01 BLUE ROSE AGE SHIELD
This ingredient acts as an anti-aging shield for the scalp. Rich in Rosacyanin from Hokkaido, Japan, it strengthens the scalp with antioxidants, fortifies the skin barrier, regulates oil production, and neutralizes odors.
02 VOLUME MICROPEPTIDES
These ultra-light peptides thicken hair from the inside. Derived from amaranth, they penetrate deeply into the hair fiber, making hair visibly thicker, more flexible, and with more volume.
03 VOLUME AMINOSHOT & PLATINUM POWDER
This combination creates volume from within. It is a vegan technology based on amino acids that allows the separation of hair fibers through an ionic charge and adheres to the external surface of the hair, creating spectacular volume.
04 DIAMOND POWDER
Lastly, an iconic ingredient that adds a precious shine to the hair. Diamond powder provides long-lasting radiance, restores the electrical balance, hydrates and regenerates the hair, while protecting against free radicals. 
the ultimate volume ritual
STEP 01 Volume AminoShot Scalp Concentrate
The latest addition to the collection. A nighttime treatment based on science with over 40 precious active ingredients, 50% of which are derived from biotechnology. This anti-aging treatment offers a powerful cocktail of amino acids, vitamins, and peptides that:
· Restores volume from the root, enhancing the thickness and strength of the fiber.
· Repairs fine, damaged hair and rejuvenates the scalp.
· Promotes a healthy hair growth cycle.
· Achieves stronger, fuller, silkier hair with body.
STEP 02 Volume Shampoo
A volumizing shampoo that not only deeply cleanses but also restores volume from within, leaving hair fuller, lifted, light, and incredibly silky.
STEP 03 Volume Conditioner
An ideal conditioner for fine to normal hair that nourishes and conditions without weighing it down. Additionally, it improves hair volume, manageability, elasticity, and softness.
STEP 04 Volume Serum
This serum protects keratin, facilitates styling, and prevents breakage, while adding more body to hair, controlling frizz, and providing diamond-like softness and shine.
STEP 05 Volume Luxurious Drops
A perfect mist to protect your hair from UV rays, hydrate, restore vitality and silkiness, and leave a luxurious platinum and diamond shine.
achieve spectacular volume
To enhance your hair's volume even further, you can try haircuts that add volume to fine hair, such as a layered bob, shaggy cuts, or long layers. You can always finish and set your hairstyle with our Platinum & Diamonds Luxurious Texturizing Spray, which provides exceptional volume while protecting and strengthening your hair.
