When fashion weeks street style photography exploded a decade ago already, the eyes were mainly on the clothes, but slowly skin and hair care were also getting their spotlight. A month of travelling, parties, and sometimes multiple hairstyle changes a day- how do the members of the fashion tribe manage to keep their faces looking fresh and their hair looking lustrous and healthy? The answer is serums, highly-concentrated mixes of active ingredients that act down to the cellular level to protect and repair the hair.
A Primer on Our Iconic Hair Serum
When we set out to create one of our first products of this kind, the Extreme Caviar Restructuring Luxe Serum, we wanted to infuse it with all our knowledge and know-how about anti-aging techniques for hair. We call it a hair perfecting miracle worker and the fact that it’s one of our all-time best sellers is proof that it’s not an overstatement.
Formulated with Caviar, our star anti-aging ingredient, as well as the Multi-vitamin B Complex, and Keratin Peptide, this serum has an intensive restructuring action on the hair. It repairs the keratin structure and increases its formation, restoring the hair fibre to leave your locks healthy, revitalized, and extremely shiny.
The Extreme Caviar Restructuring Luxe Serum is also a favourite with our salon partners who use it as an excellent primer for hair styles of all types. But if going to a hair salon is not accessible to you right now, or just because, we’d love to help you use it to make yourself feel like you’re a celebrity attending Fashion Week without leaving your home.
Whether you’re going for a natural look or something more elaborate, there are some key steps you should take to ensure that your hair looks its best and doesn’t suffer any negative effects from styling.
After shampooing, make sure to nourish your strands to strengthen and protect them. We recommend the Extreme Caviar Vitality Luxe Hair Masque as it will provide great results for all hair types. It will be especially beneficial for those with dyed or otherwise chemically processed hair, due to the Caviar, Silk Biopolymer and Panthenol in its formula. Let it act for 5 to 10 minutes with your hair covered with a warm towel before rinsing thoroughly.
Protect and Find the Sparkle
To take nourishing to the next level and ensure optimal protection from any heat styling tools you might want to use, apply the Extreme Caviar Restructuring Luxe Serum after having removed excess water with a towel. Apply it with gentle, downward, strokes on the entire length of the hair and then proceed to dry and style your hair as desired.
And what’s a celebrity without a little sparkle? To amp the protection and add an extra touch of luxurious shine, go for gold: Ultrabrilliant the Sublime Gold Lotion. Spray it over your hair to have 24K Micronized Gold Powder coat every strand for irresistible shine and additional anti-aging benefits.
Once everything is in place, keep it that way- but without exposing your hair to over-drying and the harmful effects of product buildup. Our hair sprays have been developed to provide a flexible hold for whatever style you choose, while continuously treating and protecting your hair. Among their active ingredients you will find a Memory Hold Micro-polymer that fuses perfectly to each strand to provide a strong, flexible hold, with memory for a natural look. It also provides thermal protection and helps control frizz throughout the day.
If your hair is fine or greasy and you’re styling with the goal to amp the volume, try the Platinum & Diamonds Luxurious Texturizing Spray. The Precious Gemstones particles aren’t there just to make this a luxurious product or provide shine, but they actually protect your hair and scalp from UV damage and oxidative stress.
For all other hair types, and especially if your hair is coloured or chemically processed, use the Extreme Caviar Final Touch Hairspray. The Soft Hold version is perfect for natural looks, while the Medium Hold one is perfect for more elaborate dos. Both will provide the anti-aging and nourishing benefits of Caviar to your hair throughout the day.
We hope we’ve inspired you to rival Fashion Week celebs at home with your hairstyle. If you do, share the results and tag us on Instagram - we’re always excited to be inspired in turn by the beautiful looks you create with our products!