Barcelona, 2025 — Luxury haircare brand Miriam Quevedo announces its participation in Fashion Trust Arabia 2025 (FTA), strengthening its role as a supporting partner of the creative team at MESTOUR by ILHAM, the exclusive global haute coiffure house led by acclaimed international hair artist Ilham Mestour.
This collaboration marks another milestone for Miriam Quevedo as the brand continues to reinforce its position as a global reference in hair luxury.
the hair luxury powering fashion trust arabia 2025
Miriam Quevedo will present a curated selection of its iconic treasures, specially chosen to meet the creative and technical demands of the Fashion Trust Arabia backstage.
These high-performance treatments will be used by the MESTOUR by ILHAM team to prepare, strengthen, and enhance the hair of models, talents, and participants throughout the official program.
Miriam Quevedo’s Iconic Products Selected for FTA
⁰¹ PLATINUM & DIAMONDS- VOLUME AMINOSHOT SCALP CONCENTRATE
An energizing scalp treatment powered by patented Aminoshot® technology that delivers density and volume from the roots, increasing hair fiber thickness by up to +30%. Ideal for looks requiring body, texture, and lift, this haircare jewel rejuvenates the scalp while balancing its microflora.
⁰2 PLATINUM & DIAMONDS- VOLUME LUXURIOUS DROPS
Infused with diamond and platinum powder, this lightweight mist provides instant glow, soft texture, weightless volume, and complete protection—elevating any hairstyle to a red-carpet finish.
⁰3 SUBLIME GOLD – ULTRA NOURISHING OIL
A deeply nourishing, fluid-textured oil enriched with micronized gold that delivers intense shine, softens the hair fiber for a silky, flexible feel, controls frizz, and seals split ends. It leaves a luminous, radiant finish—perfect for defining and polishing backstage looks.
a partnership rooted in excellence, vision, and artistic sensitivity
Miriam Quevedo and MESTOUR by ILHAM merge luxury and creativity to redefine beauty. The alliance between a house specialized in high-end haircare treatments and a globally renowned creative firm transforms the FTA backstage into a setting of sophistication, exquisite care, and contemporary artistry—establishing a new global standard of style and elegance.
the artistic team
Ilham Mestour, Hair Director of FTA 2025
In this edition, Ilham Mestour assumes full creative direction of all hair looks for the program and the awards gala, leading an international team of specialists in editorial, runway, and red-carpet styling. Recognized as one of the most influential hair artists on the global scene, MESTOUR will define the aesthetic narrative accompanying emerging designers from the Arab world and North Africa.
MESTOUR by ILHAM is the exclusive global haute coiffure team for celebrities, led by its founder and artistic director, Ilham Mestour. Renowned for her authority in the industry, Ilham has directed the hair creativity of Balmain Hair Couture and Keune Hair Cosmetics and has established herself as a trusted stylist for royalty and international icons such as Naomi Campbell, Kate Moss, Carla Bruni, and Tilda Swinton.
With a distinct creative approach and a highly trained international team, MESTOUR by ILHAM leads the backstage of major Fashion Weeks —New York, Paris— and produces luxury editorials and campaigns for Vogue, Harper’s Bazaar, Vanity Fair, Alaïa, Bulgari, and Calvin Klein, setting new standards of excellence, innovation, and sophistication in high-end hairstyling.
guest & celebrities
The gala brought together some of the most influential figures in fashion, film, and culture, celebrating emerging design talent from the MENA region and its growing global impact.
All guests —from enduring style icons to leading industry figures— entrusted their looks to the MESTOUR by ILHAM artistic team, personally led by Ilham Mestour. Among the personalities styled by the team were Anna Wintour, Editor-in-Chief of Vogue; Daniel Roseberry, Creative Director of Schiaparelli; and internationally renowned supermodels Gisele Bündchen, Tyra Banks, and Farida Khelfa.
The world of film was represented by Adrien Brody, Emma Roberts, Lindsay Lohan, Giuseppe Maggio, Regina King, and Hend Sabry, together with the magnetic presence of model Alton Mason and Sabrina Elba. Iconic guests such as Georgina Rodríguez, regional style leaders Karen Wazen and Dana Hourani, and prominent Saudi influencer Nojoud Al-Rumaihi also illuminated the evening.
